need for external sources of innovation ?

نویسنده

  • Frank Piller
چکیده

Henry Chesbrough introduced the term ‘open innovation’ in 2003 to describe the systematic integration of external inputs in some (or even all) stages of the innovation process. One of his principles is that companies that adopt an open innovative approach have to recognize that “not all the smart people work for my company.” One of my favorite examples of this statement’s power is InnoCentive. Interactive value creation with users and customers

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تاریخ انتشار 2007